Netflix is the most popular online streaming platform with millions of users. Soon Netflix will start asking customers if their account is inactive for a year. The company will send an email, notification to the user, and if they don’t respond then they will automatically cancel their subscription.
Netflix will start cancelling inactive members’ subscriptions.
All the inactive accounts of Netflix will now be cancelled in order to save money of the customers. In this week, Netflix will ask subscribed members who haven’t used Netflix account for a year, if they want to use the service or not. If the user does not respond, then Netflix will automatically can the subscription.
Netflix has more than 183 million paid memberships around the world. In the latest announcement, the director of product innovation Eddy Wu, said, “these inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand.”
Eddy Wu added,
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years.”
All the inactive users will get reminders via emails or in-app notifications. Once Netflix will cancel the subscription, it will hold the account details, profiles, favourites, and viewing decisions for ten months if they want to return back. However, Netflix is the leader among the other video-based platforms around the world.